The Managing Partner & CEO at Cytonn Investments, today was a guest speaker at the GrowthAfrica Business Accelerator Cohort 13 first workshop. In attendance were some of the most recognizable entrepreneurs in Kenya, among them, Jonathan Bamber and Louise Labuschagne, Co-Founders - Burton and Bamber (an agro-processing company specializing in the preservation of fruit and other crops), and TerryAnne Chebet, Founder - Keyara Organics Kenya.

The 3-day workshop dubbed ‘Underlying Needs: A mile in your customers’ shoes’, covered Value Proposition, Customer Discovery and Segmentation. In his remarks, Edwin noted that while starting out, it is important to question the relevance of your product in the market, as this sets the base of identifying your customer segment, one’s niche in the market and the best execution strategy.

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